SaaS Testimonial Video Production – MapTrack & SPDR
For this project, we partnered with MapTrack, a leading SaaS platform for asset tracking, compliance, and maintenance, to produce a testimonial video featuring one of their valued clients, Specialised Plumbing Drainage Roofing (SPDR) in Victoria. The goal was to create a compelling case study video that would demonstrate how MapTrack’s platform solves real business challenges, while providing marketing-ready content to attract new clients.
Build Trust
Video Strategy & Production Approach
SaaS companies often face the challenge of translating complex technology into clear, engaging messaging. To solve this, our team at Archer Works built a full video production package that included:
Testimonial Interviews: Filming with SPDR’s Managing Director and administration team, capturing first-hand experiences of how MapTrack improved their operations.
Motion Graphics Suite: Designing a fresh, branded graphics package — including an animated intro, lower thirds, and callouts — to align with MapTrack’s brand identity.
Screen Recordings: Recording the MapTrack app in use, showing practical workflows and features to bridge the gap between technical product detail and user-friendly communication.
On-Site Footage: Filming SPDR’s team in action on construction and maintenance sites to highlight real-world use cases and build authenticity.
Why SaaS Marketing Managers Need This Content
For SaaS businesses in the Gold Coast and across Australia, testimonial videos are one of the most powerful marketing tools available. Unlike generic ads, they provide social proof and real customer stories that resonate with decision-makers.
Marketing managers and business directors can leverage testimonial and product demo videos to:
Build trust and credibility with prospects by showcasing real-world results.
Simplify technical messaging through visuals, motion graphics, and product demos.
Increase conversions on landing pages and ad campaigns.
Strengthen brand authority within highly competitive SaaS and tech markets.
By combining storytelling, motion design, and app demo content, this project gave MapTrack a versatile marketing asset that can be used across their website, LinkedIn campaigns, trade shows, and client presentations.
The Outcome
The finished video positioned MapTrack as a reliable and innovative SaaS solution provider while amplifying the voice of their client, SPDR. With clean, branded motion graphics, authentic testimonials, and real product demonstrations, the video communicates MapTrack’s value in a way that speaks directly to business leaders and potential customers.
Why Work With Archer Works
At Archer Works, we specialize in corporate and SaaS video production tailored for marketing managers who need results. From case study videos and animated explainers to drone footage and motion graphics, we help brands tell their story, showcase their platform, and connect with business decision-makers.
👉 If you’re a SaaS marketing manager looking for video production on the Gold Coast, we’ll create testimonial and product demo content that drives leads, builds trust, and grows your brand.
