Elite Roads – Peninsula Link Project Video
For this project, we worked with Elite Roads, one of Victoria’s leading road construction and civil infrastructure companies, to document their work on the Peninsula Link. Our goal was to create a professional construction video production that captured the scale of the project, highlighted the expertise of the team, and showcased the company’s industry-leading capabilities.
Production Approach
Construction and infrastructure projects demand a production style that communicates trust, safety, and precision while keeping the energy high and visually engaging. To achieve this, we built a multi-layered video strategy:
Interviews with leadership and team members – including Managing Director Deon Coote and Survey & Machine Control Manager Scott Craik, bringing authentic voices to the project.
Day and night filming – capturing operations across different shifts to highlight the scale and complexity of the works.
Cinematic machinery and process footage – showcasing Elite Roads’ modern equipment and processes, from asphalt laying to site surveying.
On-site team coverage – highlighting safety practices, teamwork, and documentation processes that prove the company’s professional standards.
Why Construction Companies Need Professional Video
For marketing managers in the construction and infrastructure sector, high-end video production is no longer optional — it’s essential. A video like this allows companies such as Elite Roads to:
Showcase major projects to government bodies, councils, and private clients.
Demonstrate safety, compliance, and technical expertise visually rather than in written reports.
Build brand authority in a competitive industry by showing scale, professionalism, and innovation.
Generate recruitment appeal by highlighting modern equipment and a strong team culture.
This type of content becomes a long-term business asset, usable on websites, LinkedIn campaigns, tender documents, and presentations.
The Outcome
The final video delivered for Elite Roads captures the full scope of their work on the Peninsula Link project — from high-energy night shifts under lights to detailed interviews with leadership. By combining drone footage, cinematic camera work, and authentic testimonials, the video tells a story of capability, trust, and excellence.
Why Work With Archer Works
At Archer Works, we specialize in construction video production for companies who need to demonstrate their capabilities to decision-makers. From infrastructure projects and roadworks to corporate showcases and safety training content, we create video that speaks directly to marketing managers and business directors.
👉 If your construction company needs professional video content to win tenders, attract clients, or grow brand authority, we’ll help you tell your story with cinematic impact.